Wednesday, December 19, 2007
VH1 downgrades their music player
In 2006 VH1 redesigned their web site and built a new Flash music player. Fortunately they kept the old player. It appears they lost the programming expertise to build a comparable product. While there are many programmers that can write code, there are few that can write web applications at this level. In most industries these individuals receive top pay. In the computer software industry they receive the lowest pay. Creativity and inventiveness are not team qualities. A few companies are now seeking these qualities. Google has recruited over a thousand programmers based on intelligence and creativity. The top programmers at Blizzard, the creator of the most popular on-line game World of Warcraft, started their own company and are releasing their first title this Christmas. VH1 released the new player last month. It is much slower, has almost none of the original features, can not create a play list, and crashes after two hours of use. Its colors match the rest of the web site. As internet software matures I predict that companies will try to recruit creative developers instead of buying the companies they create or downgrading their software. Could the next Paris Hilton be a software engineer?
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When you talk about creativity and innovative software programmers, you leave out some key elements. Passion has to drive it and technical aptitude supports it. Without the muscle of technical understanding, you can not flex the arm of creativity.
That is why the best are smart and creative!
That is what is interesting about Paris Hilton. She makes a heck of a lot of money, but many think she is a ditz. Who is really the ditz?
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