Saturday, July 14, 2007

If Apple had a game console would it be a Wii?

Sony has reduced the price of the PlayStation 3 Sony's PS3 price war giveaways while at the same time Microsoft is struggling with a recall of the Xbox 360 Do Xbox 360s Scratch Discs? . Both of these game consoles aimed to improve performance and graphic quality of game play. I think overall they achieved the goals, but are too expensive to appeal to as broad an audience as the Wii. The Wii has an innovative user interface that makes up for the lower graphic quality and the price is exactly what consumers want to pay. Apple has repeatedly been able to find the right mix of style, price and usability. Apple is not the first company to make a MP3 player. They did find the right mix of options, a stylish player, price range, and captured most of the market. They have done it again with the iPhone. I have always thought, “Build it and they will come”. But Apple has taught us it also needs to be easy to use, look good, and be the right price.

1 comment:

Anonymous said...

They tried it was called the Pippin

http://en.wikipedia.org/wiki/Apple_Pippin