Google Looks for a New Show

It has been assumed that Google’s bid to expand their business into other areas Microsoft, Google set back in bid to use airwaves is because as more companies step into on-line advertising pricing will be more competitive and profit margins lower. Google’s main effort has been assembling a replica of Microsoft Office. The recent move to secure mobile phone access may point to the problem being content. Google’s main attraction is its search engine, which is the same as the broadcast televisions programming. Most television stations do not face much problem finding advertisers. Instead the challenge is finding programming. Web 2.0 has created web pages that can use the same code to display multiple content feeds by using XML. To stay current the search engine must constantly crawl these pages. AT&T allows users to pick different news items or topics to show in their home page. This means there is not one page that a search engine can capture. Some pages are built specifically for the user. An irony is that Google has helped make this possible. Amazon pages show custom book picks based on your Google and Amazon searches. So each Amazon page is specific to the user. In addition more content is being concentrated into large sites like Amazon which have much more control of how their content is used. In one sense the web has not changed much. There are still many web pages built for individuals. The who and how these pages are built is dramatically changing. Instead of static HTML pages that remain available for years these new pages are viewed once and thrown away leaving nothing for the search engines to crawl.